Critics: Kenneth Frampton, Jeffrey Kipnis, Eric Owen Moss, Marcelyn Gow, Merrill Elam, Kevin Daly, William Fain, Andrew Zago, Todd Gannon, Jonah Rowen, Benjamin Farnsworth
The city, as we have come to know any city, is a homogeneous soup. Bound, gagged and gasping for air, it no longer represents us, it no longer represents our thinking, but it lives with us and some say we are stuck with it. The qualities of the buildings that make up the city are designed, but are of no importance. They are so minutely different, they might as well not be different at all.
SCALEFULNESS is an attempt to undermine the conditions laid out by those underminers, to produce an architecture at a scale which is beyond them. To place architecture back in the city one must do it away, above, and around the city, but never in the city.
SCALEFULNESS plays with colossal differences: of scales, of morphologies, of effects, of legibilities, and of indices within its territory.
SCALEFULNESS is aware of the conditions below, and laughs at them. The streets that make up the city below are built with cowardice, it doesn't know that it is arbitrary, the city above takes pride in knowing that it is.
Allergic to the ground, SCALEFULNESS is ambivalent to the ambivalent. The city above derives its character from objects taken from the city below. Generic objects are re-deployed to become newly unfamiliar environments: The soda bottle house, the watch gear office complex. the ballerina tschotske cul-de-sac, the tea kettle neighborhood, the pistol grip district, SCALEFULNESS is the City of The Cold Press Juicer.
The city below is present only through a vague glimpse under one's feet. Duck boats span between lakes of grids, Mountains are bound by radii, as stacks of suburbia are separated by motor grills.
Arrogant it is, and inconceivable it must appear, SCALEFULNESS believes it could not care less about context, it believes it demonstrates no awareness of siting. It believes it doesn't give a fuck about scale. But SCALEFULNESS does, because an awareness of ambivalence is just as important as ambivalence itself.
SCALEFULNESS acts selfishly, only investing in its own qualities, in its own relationships and in its own nonsense. SCALEFULNESS is unaware of its misgivings; it sees itself as an edifice but behaves like a city.
To quote the members of a certain Italian group:
“We shall build on the ruins of our own wars and those of others, on the smoking ruins of private and public guerrilla warfare, on the clouds of innumerable mushrooms, atomic ones and those of peyoti”
Limited Edition Prints : Here